Happenings - February
- Building Long Distance
Castle Rock Chevrolet
481 S. Main St. in Moab
by Carrie Mossien
Larry Jacobs and Mike Corbin have made
it their business to maintain and build long-distance, and long-lasting,
friendships. As general manager and sales manager of Castle
Rock Chevrolet in Moab, these Moab natives have found a way
to service their friendships while making a living; important
to both of them so they can stay in their home town.
I got into this business because I wanted to live in Moab
where I grew up, Larry says. Prior to this I sold
heavy equipment. I wanted to come back here and this is the
work that was available.
Larry has been selling cars in Moab for 15 years, and now is
general manager of Castle Rock Chevrolet. He prides himself
on introducing a national sales program here that promises to
help expand Castle Rocks business while providing a unique
opportunity to locals and buyers nationwide.
We deliver cars all over the place because we can sell
new cars for only 2 percent over invoice, he said. That
means 2 percent over the dealers cost, and it means any new
Chevrolet. We get a very good response to this program,
There are only four dealerships nationwide providing the same
opportunity, and it affords the Moab dealership nationwide advertising
opportunities. Why are so few dealerships involved? And why
The program has a high overhead so it doesnt attract
a lot of dealerships, Larry explained. We dont
have a high overhead or a lot of walk-in customers, so it fits
us real well.
The program also attracts people to Moab, and attracting people
to Moab is the backbone of this areas tourist industry.
This program will probably become over 50 percent of our
business. We hope to build long-distance friendships, which
we have done very successfully so far.
People are satisfied with their vehicle and the way they
are treated, he adds. We hope to build on that.
Both Larry and Mike, sales manager at Castle Rock Chevrolet
for 12 years, have made satisfying customers their business,
because it is the local repeat customers who have helped build
With the local sales Im often more in the used car
market, Mike said. Its a tough market, but
here we dont have high pressure sales. We sell to people
we know and they tell their friends and they all keep coming
Mike says his favorite part of the business is to have
a satisfied customer who feels they were treated right.
If somebody leaves here happy about buying a new car,
even if I didnt make a lot of money, Im happy,
Mike averages 12 to 15 sales a month, and adds that this is
a good time to buy a car because of low interest rates and manufacturer
rebates. Castle Rock Chevrolet has five sources of financing,
including high-risk, sells extended warranties, and can services
anything it sells. Castle Rock also offers jeep and car rentals.
this month the eyes of the nation focus on Utah as the Olympians
and their fans arrive, Chevrolet, as a corporate co-sponsor
of the Olympic Torch Relay, is providing vehicles to help transport
torch carries en route. Castle Rock Chevrolet technicians helped
build one of the cars, and Avalanche, that will be used in the
We dont know where that particular car will be used,
and we wont have one going here, Larry said. Its
a corporate sponsorship and were proud of that.
Castle Rock Chevrolet is located at 481 S. Main St. in Moab.
To take advantage of the 2 percent over invoice national sales
program, call Larry or Mike at 435-259-5432. Castle Rock can
deliver anywhere nationwide, and access new Chevrolets of any
kind. Locals are encouraged to take advantage of this program
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